1) How effectively are incoming sales calls handled?
2) Do you accurately know what proportion of them result in a sale?
One of our UK clients was spending large amounts of money on TV advertising with an 0800 number and was achieving a 2% sales conversion rate. With our assistance and sales training, their conversion rate increased from a lowly 2% to a staggering 50%.
From originally selling to just 1 in every 50 enquiries, their SALES VOLUME
INCREASED 25 TIMES !
This led to a massive cost saving in television advertising - because it was simply no longer needed.
The sales programme was so successful we were invited to implement our training with the parent company in the USA with equally impressive results.
We can help you with;
- Training your call centre sales personnel and INCREASE the proportion of contacts that result in real business.
- We will analyse the sales calls you are taking and any scripts / approach being used.
- We produce a report which identifies the potential for improving sales.
- Advise with ongoing cues and sales coaching to ensure that the improvements are maintained.