The consummate sales professional is the person who does and says all the right things spontaneously. It is unlikely that sales personnel will find this professional and successful route without training, coaching and practice.
Remember that your sales people get "trained" on a daily basis
by the potential customers they interact with . . .
There is also a big difference between knowing what to do and being able to do it, AND ACTUALLY DOING IT!
We work with your Sales Management team to define the professional processes and sales procedures that you wish your sales team to adopt ... procedures that will persuade your customers that they have interacted with someone who has been helpful and friendly.
Once the mechanisms have been defined, we work with your sales management and sales team to put them into place .... sales courses, on the job coaching, in house role-play, ongoing control and supervision and regular monitoring are all part of the route to success in selling.
Recruitment of the right sales personnel coupled with a new employee induction programme, ensures that the optimal sales process is maintained.
CALL for an exploratory conversation and ask for references on:
We will advise you how your company can significantly increase its profit from sales.
To do this we will examine in depth ....
- The market.
- Competition.
- The product offering relative to market demand.
- The methods being adopted to generate opportunities to do business.
- Their effectiveness.
- Their relative cost-effectiveness.
- Their impact.
- The different types of opportunity.
- Where they come from.
- How we encounter them.
- The current interaction.
- The rate at which each type of opportunity is converted into business and why.
- The profit per transaction and the relationship between this and the different customer interaction techniques being used.
- The customer satisfaction index.
- The reasons why potential customers did not purchase.
The sales activity and parameters are in turn related to inventory offering, inventory policies, staff qualifications, recruitment methods, staff availability, staff motivation, staff training, cues within the sales environment, supervision and control and the overall company sales philosophy. This examination results in a full and comprehensive report detailing;
- The existing situation including detail of all observations and/or interactions with customers or persons
that did not complete to a sale. - The potential for sales improvement and the specific areas where this potential can be exploited.
- The most cost effective actions needed to bring about the improvement in sales, short & long term.
Contact us now and we will arrange an exploratory appointment.